A Beginner’s Guide to Building Relationships That Convert You’ve captured a lead — now what? Most businesses put a lot of effort into generating leads, but far too many drop the ball when it comes to nurturing them. That’s where nurture campaigns come in. Done right, they can turn cold leads into warm prospects, and…
“There’s nothing more powerful than a happy client telling your story for you. Their words build trust in ways no sales pitch ever could.” – Jenny Pearse In a world full of polished marketing messages and perfectly curated feeds, genuine trust stands out. And one of the most effective ways to build that trust? Client…
In financial services, where trust is the foundation of every client relationship, your personal brand is one of your greatest assets. It’s not just about how you present yourself online—it’s about who you are, what you stand for, and how you connect with the people you serve. Whether you’re an independent or employed financial adviser,…
Is perfectionism quietly holding your marketing back? As a marketing consultant, I see it all the time—business owners, content creators, and even experienced marketers stuck in a cycle of over-editing convinced that their blog post needs to be flawless before it goes live. But here’s the truth—you don’t need to write the perfect blog post….
As we step into a new year, it’s a great time to reflect on your marketing strategy. What worked last year? What needs a refresh? For some financial advisers, marketing can feel overwhelming, but focusing on key trends and aligning them with your business goals can be a game-changer. Trends are just that – trends….
Let’s dive into the world of digital marketing. Crafting a compelling digital marketing strategy is vital for any business aiming to thrive in today’s interconnected landscape. Whilst developing your strategy may happen over time, it is a non-negotiable for any business looking to thrive in today’s competitive landscape. It provides a roadmap for success, offering…
With increasing focus on thoughtfully crafted websites, it’s not always easy to understand all the steps needed to create the right one for you. Understanding each person’s role is key, including the difference between website development and website design. In this Jenesis Gems Podcast, Jenny discusses the key elements of creating a great website and…
Maximising Connection and Engagement Establishing meaningful connections with clients is paramount in the realm of financial advice. Beyond face-to-face interactions, your website serves as a pivotal platform for fostering engagement and building trust. It stands as the cornerstone of your marketing strategy, offering a myriad of benefits that can elevate your business to new heights….
Welcoming Phil Thompson onto the Jenesis Gems podcast was an absolute delight. I knew this was going to be a cracker of an episode. Phil is a seasoned Financial Adviser and the brains behind Skye Wealth. From the moment we began our discussion, it was evident that Phil’s commitment to specialising in risk advice has…
In the fast-paced world of professional services, staying ahead of the curve is crucial. LinkedIn, which has evolved into a premium platform for small business owners and professional service providers, has introduced several game-changing features in the past year. More than ever, LinkedIn has solidified its position as a trusted ally for those who seek…