It’s that time of year again, when the workload builds, phones ping with “end-of-year” reminders, and your to-do list seems to stretch into never-ending territory. But what if one of the most powerful strategic actions you can take isn’t adding to the list, but actually pressing pause? Why a pause matters Recent Australian research shows…
Let’s be honest, most financial planner websites look… kind of the same. There’s a photo of a handshake, a tagline about “building your future,” and a few pages that haven’t been updated since 2017. “A great financial planning website doesn’t start with pages and platforms it starts with purpose. It should feel like an extension…
In business, change is a constant, but let’s be honest, some seasons test us more than others. Whether it’s economic uncertainty, shifting client needs, or unexpected global events, these moments call for more than just strategy. They call for steadiness, especially in how we communicate. “When everything else feels uncertain, your voice can be the…
“There’s nothing more powerful than a happy client telling your story for you. Their words build trust in ways no sales pitch ever could.” – Jenny Pearse In a world full of polished marketing messages and perfectly curated feeds, genuine trust stands out. And one of the most effective ways to build that trust? Client…
Let’s dive into the world of digital marketing. Crafting a compelling digital marketing strategy is vital for any business aiming to thrive in today’s interconnected landscape. Whilst developing your strategy may happen over time, it is a non-negotiable for any business looking to thrive in today’s competitive landscape. It provides a roadmap for success, offering…
Maximising Connection and Engagement Establishing meaningful connections with clients is paramount in the realm of financial advice. Beyond face-to-face interactions, your website serves as a pivotal platform for fostering engagement and building trust. It stands as the cornerstone of your marketing strategy, offering a myriad of benefits that can elevate your business to new heights….
Welcoming Phil Thompson onto the Jenesis Gems podcast was an absolute delight. I knew this was going to be a cracker of an episode. Phil is a seasoned Financial Adviser and the brains behind Skye Wealth. From the moment we began our discussion, it was evident that Phil’s commitment to specialising in risk advice has…
Throughout the various episodes of Jenesis Gems, so many of the wonderful guests have shared some incredible insights and gems along the way. Embark on a journey with Karen Eley from Women Talking Finance in Episode 11 of Jenesis Gems. Uncover the secrets behind becoming a Financial Coach as Karen shares her investment, brand evolution,…
In the world of business, we often find ourselves trapped in a relentless cycle of external expectations and societal pressures. It’s a common refrain: “Just be yourself!” But in an era of influencers and constant information bombardment, we must pause and ask ourselves a crucial question as we navigate the digital landscape: “Is my perception…
In marketing, everything is about connection. In financial advice, aside from your face-to-face relationship with your client, your website is the next optimal place for you to connect and engage. It’s where your future clients and existing clients learn more about who you are and what you do to build a connection with them. Your…