Where to Start with Nurture Campaigns
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Where to Start with Nurture Campaigns

A Beginner’s Guide to Building Relationships That Convert You’ve captured a lead — now what? Most businesses put a lot of effort into generating leads, but far too many drop the ball when it comes to nurturing them. That’s where nurture campaigns come in. Done right, they can turn cold leads into warm prospects, and…

Why You Don’t Need to Write the Perfect Blog Post
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Why You Don’t Need to Write the Perfect Blog Post

Is perfectionism quietly holding your marketing back? As a marketing consultant, I see it all the time—business owners, content creators, and even experienced marketers stuck in a cycle of over-editing convinced that their blog post needs to be flawless before it goes live. But here’s the truth—you don’t need to write the perfect blog post….

Why Financial Advisers Need a Compelling Website
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Why Financial Advisers Need a Compelling Website

Maximising Connection and Engagement Establishing meaningful connections with clients is paramount in the realm of financial advice. Beyond face-to-face interactions, your website serves as a pivotal platform for fostering engagement and building trust. It stands as the cornerstone of your marketing strategy, offering a myriad of benefits that can elevate your business to new heights….

Why Linkedin is your best friend
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Why Linkedin is your best friend

In the fast-paced world of professional services, staying ahead of the curve is crucial. LinkedIn, which has evolved into a premium platform for small business owners and professional service providers, has introduced several game-changing features in the past year. More than ever, LinkedIn has solidified its position as a trusted ally for those who seek…

Financial Adviser Websites – Why you need one!
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Financial Adviser Websites – Why you need one!

In marketing, everything is about connection. In financial advice, aside from your face-to-face relationship with your client, your website is the next optimal place for you to connect and engage. It’s where your future clients and existing clients learn more about who you are and what you do to build a connection with them. Your…

Jenesis | Creating content that works for you
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Jenesis | Creating content that works for you

You’re a financial adviser, no-one told you that as part of your business and marketing plan you would need to be creating content that builds relationships and helps you to grow your community. Given the intensity of the industry right now, I’ve provided a process to help you. One of the most challenging components in…

Is your marketing helping in a time of crisis?
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Is your marketing helping in a time of crisis?

The media is in a frenzy at the moment. You and your client’s are feeling a range of emotions. We are witnessing great moments from selflessness and empowerment to the absolute ridiculous and shame on how humans can behave. The challenge in these moments is, do you turn away from the white noise and put…

5 Ways Financial Planning Clients Find You
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5 Ways Financial Planning Clients Find You

5 Ways Financial Planning Clients Find You By Donna Klajman. It’s important to know how to make sure that clients who are looking for Financial Planning services that you offer know about you and can find you. You’re in business so it’s important to know how Financial Planning clients find you because that will influence…