Let’s dive into the world of digital marketing. Crafting a compelling digital marketing strategy is vital for any business aiming to thrive in today’s interconnected landscape. Whilst developing your strategy may happen over time, it is a non-negotiable for any...

With increasing focus on thoughtfully crafted websites, it’s not always easy to understand all the steps needed to create the right one for you. Understanding each person’s role is key, including the difference between website development and website design. In...

Maximising Connection and Engagement Establishing meaningful connections with clients is paramount in the realm of financial advice. Beyond face-to-face interactions, your website serves as a pivotal platform for fostering engagement and building trust. It stands as the cornerstone of your...

Welcoming Phil Thompson onto the Jenesis Gems podcast was an absolute delight. I knew this was going to be a cracker of an episode.  Phil is a seasoned Financial Adviser and the brains behind Skye Wealth. From the moment we...

In the fast-paced world of professional services, staying ahead of the curve is crucial. LinkedIn, which has evolved into a premium platform for small business owners and professional service providers, has introduced several game-changing features in the past year. More...

Throughout the various episodes of Jenesis Gems, so many of the wonderful guests have shared some incredible insights and gems along the way. Embark on a journey with Karen Eley from Women Talking Finance in Episode 11 of Jenesis Gems....

In the world of business, we often find ourselves trapped in a relentless cycle of external expectations and societal pressures. It’s a common refrain: “Just be yourself!” But in an era of influencers and constant information bombardment, we must pause...

Most financial advisers are feeling genuinely overwhelmed now, so when it comes to their marketing, a less is more approach is being adopted. The argument no longer needs to be made that (digital) marketing has its place in any financial...

In marketing, everything is about connection. In financial advice, aside from your face-to-face relationship with your client, your website is the next optimal place for you to connect and engage. It’s where your future clients and existing clients learn more...

Influenced or influencer, which one are you? Advisers are well placed as influencers in the community. Does your digital marketing strategy make the most of your presence? In an era of big data and a constant stream of information, we...