Navigating the Path to Financial Coaching: Unveiling Gems from Karen Eley
Throughout the various episodes of Jenesis Gems, so many of the wonderful guests have shared some incredible insights and gems along the way. Embark on a journey with Karen Eley from Women Talking Finance in Episode 11 of Jenesis Gems. Uncover the secrets behind becoming a Financial Coach as Karen shares her investment, brand evolution, and valuable tips.
Explore Karen’s insights on language in finance, transforming the budget conversation and understanding the psyche around it. Delve into her advice for those leaping into something new, considering a transition in brand or niche.
If you’re on the starting line and taking that leap of faith to begin something new in the transition phase for a new brand or niche, there are a few things to consider.
Karen’s Gems
“It’s about getting to know yourself. Who are you? What do you stand for? What are your values? What problems can you solve for your clients?”
“Being able to articulate your message is a real inward journey. You have to ask what is important to me. Why do I want this to work? What is the impact on me? How is it related to my value? It is a lot of inner work to get yourself clear on who you are as a person, how you show up in the world for everyone around you and for your business.”
Jenny’s Reflection
Seth Godin is very well known for saying, ‘You’re in the business of being a problem solver,’ and the reality is that we are the solution seekers. But our clients want to know that we are in the business of understanding problems, and when you can convey that message, people are more interested in seeking you out for help.
Sometimes, in our haste, we’ll take a great idea and jump in to do it without taking the step in the beginning to understand who we are and the purpose we want to achieve. Once we have this, we can build our client avatars and establish our niche.
For assistance in building your client avatars, connect with Jenny on LinkedIn or book a chat here. Tune in to Episode 11 for a wealth of insights on the Jenesis Gems Podcast!
