Let’s dive into the world of digital marketing. Crafting a compelling digital marketing strategy is vital for any business aiming to thrive in today’s interconnected landscape. Whilst developing your strategy may happen over time, it is a non-negotiable for any business looking to thrive in today’s competitive landscape. It provides a roadmap for success, offering…
In marketing, everything is about connection. In financial advice, aside from your face-to-face relationship with your client, your website is the next optimal place for you to connect and engage. It’s where your future clients and existing clients learn more about who you are and what you do to build a connection with them. Your…
Financial advisers, are you ready to join the video trend but not sure where to begin? Prepare yourself for a new journey into creating video for your clients. We’ve outlined five simple steps on how to produce video as part of your content strategy; it’s time to begin. 1. What’s the purpose of the video?…
According to LinkedIn, there are 10,000,000+ registered users in Australia, with around 5,500,000 active monthly users.1 These are big numbers and indicate the growing role LinkedIn plays in our professional life. Let me explain how to get the basics right. During the current crisis, internet traffic has surged all around the world so it’s important…
I’m in love with… what I do! Well communication; marketing really. I’m in love with the power of marketing and how it elevates your voice; for you and your business a voice! I’ve been working in and around marketing in different arenas for over 25 years and seen more fads, trends and “new-ways” of doing…
In an era of big data and a constant stream of information we are being influenced in how we feel, what we do and who we trust each day. If there is a demand for a product or service there are people who are willing to sell it to us. Has the marketplace changed? For…
A version of this article was first published in the AFA Financial Adviser Magazine. I’ve published many articles highlighting all the important and imperative reasons why you should consider investing in a digital marketing strategy for your financial advice business. There is no perfect way or formula to get started, particularly when using social media…
I love anything that has a visual element to it when posting content on social media but have you noticed in recent times that there has been a trend towards posting image based content for the sake of posting content. Now whilst there is no argument that images are an incredible way to draw your…
As the sun sets on June and we head in to the second half of the year this is a really great time to pause, reassess, reset and re-energise your (digital) marketing strategies. So here are some things you should be asking yourself: What’s working? What’s not working so well? Where can you improve? Are…
I’ve been to many financial services conferences, events, workshops and networking sessions but the decision to go to FinCon last year was purely selfish. I wanted to know more about the event FinCon, the community that support it and what difference they were making. As one of the “Aussies” who made their way to Dallas…