I’m in love with… what I do! Well communication; marketing really. I’m in love with the power of marketing and how it elevates your voice; for you and your business a voice! I’ve been working in and around marketing in different arenas for over 25 years and seen more fads, trends and “new-ways” of doing…
In an era of big data and a constant stream of information we are being influenced in how we feel, what we do and who we trust each day. If there is a demand for a product or service there are people who are willing to sell it to us. Has the marketplace changed? For…
A version of this article was first published in the AFA Financial Adviser Magazine. I’ve published many articles highlighting all the important and imperative reasons why you should consider investing in a digital marketing strategy for your financial advice business. There is no perfect way or formula to get started, particularly when using social media…
Without a doubt 2018 has been a year of distractions. For those that work within financial services, it’s not been a jolly year. No matter how well prepared your business is for change it’s been challenging. We’ve seen never-ending headlines on the Royal Commission. As well as the changing landscape on legislation, regulation and compliance….
I love anything that has a visual element to it when posting content on social media but have you noticed in recent times that there has been a trend towards posting image based content for the sake of posting content. Now whilst there is no argument that images are an incredible way to draw your…
As the sun sets on June and we head in to the second half of the year this is a really great time to pause, reassess, reset and re-energise your (digital) marketing strategies. So here are some things you should be asking yourself: What’s working? What’s not working so well? Where can you improve? Are…
As business owners it can feel like we are stuck in a cycle of being told who we are or should be. It’s simple right? Just be yourself! We have to ask ourselves as we scroll through news feeds, is my perception your reality? As the next wave of trends and concepts rolls around with heady anticipation, we are constantly…