There is much to be said around the use of marketing in business but when it comes to digital marketing there is a two speed economy. One where advice practices happily provide a flow of impersonal communications and little else. The second where they dive into what some would consider the utopia of social engagement,
I caught up with Adviser of the Year Finalist, Glen James, recently to chat about the how he is incorporating digital marketing in his business and with his personal brand. Glen’s financial advice business is based on the Central Coast of New South Wales and with a team that operate like a well-oiled machine it
Reputation is something that as professionals we all work hard to build and then spend most of our adult working life maintaining. It goes to the heart of who we are and how we wish to be perceived by our peers and the people we serve as our clients. Yet, it constantly surprises me how
I’ve been to many financial services conferences, events, workshops and networking sessions but the decision to go to FinCon last year was purely selfish. I wanted to know more about the event FinCon, the community that support it and what difference they were making. As one of the “Aussies” who made their way to Dallas
You walk into a networking event, seminar, presentation or perhaps a social event and the first thing you do is survey the room. We look to see who we know, who seems familiar and the others; the people we don’t know assessing who we may like to get to know and who we feel a
On your mark… Get set… Go! The siren sounds and I’m off, using every ounce of my physical energy, my mental focus providing clarity for this moment, adrenalin coursing through me. Pain hits; fear digs deep and anxiety takes over from adrenalin for a blinding moment. Somehow, someway my focus realigns and my energy sparks
It’s time to bust some myths around why social media has a place in your marketing strategy. Here’s are some of the crazy myths that I’ve come across but I’ve also asked some of the AFA community what they’ve heard about social media. Myth 1 “My customers aren’t on social media.” Jenny Pearse Busted: Social Networking is
We are born with it and we carry it all the way through our lifetime, we don’t always value it, yet it is a constant in our life to make use of. Yes…I’m talking about potential! From as far back as I can remember, potential has existed within me and the people around me. I
Networking is one of the most popular vehicles to build connection and promote engagement and in Australia there is an overwhelming number of events where this opportunity is provided to you. However as frequently happens we often get caught up in the event and don’t treat the opportunity to network with the respect it deserves.
As business owners it can feel like we are stuck in a cycle of being told who we are or should be. It’s simple right? Just be yourself! We have to ask ourselves as we scroll through news feeds, is my perception your reality? As the next wave of trends and concepts rolls around with heady anticipation, we are constantly
