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Influenced or Influencer, which one are you?

January 29, 2019
In an era of big data and a constant stream of information we are being influenced in how we feel, what we do and who we trust each day. If there is a demand for a product or service there...

Ask yourself not WHY but HOW you can be social!

January 29, 2019
A version of this article was first published in the AFA Financial Adviser Magazine. I’ve published many articles highlighting all the important and imperative reasons why you should consider investing in a digital marketing strategy for your financial advice business....

7 ways to get your marketing mojo into gear in 2019

November 27, 2018
Without a doubt 2018 has been a year of distractions. For those that work within financial services, it’s not been a jolly year. No matter how well prepared your business is for change it’s been challenging. We’ve seen never-ending headlines...

Creating a spark with your online content

October 11, 2018
I love anything that has a visual element to it when posting content on social media but have you noticed in recent times that there has been a trend towards posting image based content for the sake of posting content....

Pressing Pause

June 29, 2018
As the sun sets on June and we head in to the second half of the year this is a really great time to pause, reassess, reset and re-energise your (digital) marketing strategies. So here are some things you should...

Social Media: Utopia or minefield for financial advisers

June 13, 2018
There is much to be said around the use of marketing in business but when it comes to digital marketing there is a two speed economy. One where advice practices happily provide a flow of impersonal communications and little else....

Engagement is the key

June 13, 2018
I caught up with Adviser of the Year Finalist, Glen James, recently to chat about the how he is incorporating digital marketing in his business and with his personal brand. Glen’s financial advice business is based on the Central Coast...

Is your reputation at risk?

June 13, 2018
Reputation is something that as professionals we all work hard to build and then spend most of our adult working life maintaining. It goes to the heart of who we are and how we wish to be perceived by our...

Up Up and Away

June 13, 2018
I’ve been to many financial services conferences, events, workshops and networking sessions but the decision to go to FinCon last year was purely selfish. I wanted to know more about the event FinCon, the community that support it and what...

Remove Bias and Give Respect

June 12, 2018
You walk into a networking event, seminar, presentation or perhaps a social event and the first thing you do is survey the room. We look to see who we know, who seems familiar and the others; the people we don’t...