Can your marketing survive without a strategy? The fast and furious answer is NO! As with financial advice, marketing (especially digital marketing) conducted without an underlying strategy means you are expelling energy and commitment no real gain. With no real understanding of why, what and how you are doing what you are doing, how do
Without a doubt 2018 has been a year of distractions. For those that work within financial services, it’s not been a jolly year. No matter how well prepared your business is for change it’s been challenging. We’ve seen never-ending headlines on the Royal Commission. As well as the changing landscape on legislation, regulation and compliance.
I love anything that has a visual element to it when posting content on social media but have you noticed in recent times that there has been a trend towards posting image based content for the sake of posting content. Now whilst there is no argument that images are an incredible way to draw your
As business owners it can feel like we are stuck in a cycle of being told who we are or should be. It’s simple right? Just be yourself! We have to ask ourselves as we scroll through news feeds, is my perception your reality? As the next wave of trends and concepts rolls around with heady anticipation, we are constantly
It’s time to bust some myths around why social media has a place in your marketing strategy. Here’s are some of the crazy myths that I’ve come across, I’ve asked some of the AFA community what they’ve heard about social media. Myth 1 “My customers aren’t on social media.” Jenny Pearse Busted: Social Networking is