Reputation is something that as professionals we all work hard to build and then spend most of our adult working life maintaining. It goes to the heart of who we are and how we wish to be perceived by our peers and the people we serve as our clients. Yet, it constantly surprises me how…
It’s time to bust some myths around why social media has a place in your marketing strategy. Here’s are some of the crazy myths that I’ve come across but I’ve also asked some of the AFA community what they’ve heard about social media. Myth 1 “My customers aren’t on social media.” Jenny Pearse Busted: Social Networking is…
Networking is one of the most popular vehicles to build connection and promote engagement and in Australia there is an overwhelming number of events where this opportunity is provided to you. However as frequently happens we often get caught up in the event and don’t treat the opportunity to network with the respect it deserves….