Most financial advisers are feeling genuine overwhelm now, so when it comes to their marketing a less is more approach is being adopted. The argument no longer needs to be made that (digital) marketing has its place in any financial adviser’s business tool kit. It’s important to not let creating your content become your marketing
Discover the 4 digital marketing trends for Financial Advisers in 2021. Digital innovations are shaping the financial sector. Don’t get left behind.
The media is in a frenzy at the moment. You and your client’s are feeling a range of emotions. We are witnessing great moments from selflessness and empowerment to the absolute ridiculous and shame on how humans can behave. The challenge in these moments is, do you turn away from the white noise and put
Why images matter in your content By Kirsty and Jenny Pearse. Imagery in our marketing has become more invaluable than ever; today we are constantly stimulated with visual information. If attention is the currency of marketing, then images play a bigger role then ever in conveying the simplest to the most complex messages in marketing
By Jenny Pearse. Creating content for your digital marketing can feel very much like you are a hamster on the hamster wheel; forever creating new content. With the ever-changing marketing trends of social media, it can seem overwhelming to know how to create content that keeps you connected to your audience. But here is the
Can your marketing survive without a strategy? The quick answer is NO! Whilst you may have an initial impact, over time your marketing will become lost. As with financial advice, marketing (especially digital marketing) conducted without an underlying strategy means you are expelling energy and commitment with no real gain. Without understanding why, what and
There is much to be said around the use of marketing in business but when it comes to digital marketing there is a two speed economy. One where advice practices happily provide a flow of impersonal communications and little else. The second where they dive into what some would consider the utopia of social engagement,
I caught up with Adviser of the Year Finalist, Glen James, recently to chat about the how he is incorporating digital marketing in his business and with his personal brand. Glen’s financial advice business is based on the Central Coast of New South Wales and with a team that operate like a well-oiled machine it
Reputation is something that as professionals we all work hard to build and then spend most of our adult working life maintaining. It goes to the heart of who we are and how we wish to be perceived by our peers and the people we serve as our clients. Yet, it constantly surprises me how
It’s time to bust some myths around why social media has a place in your marketing strategy. Here’s are some of the crazy myths that I’ve come across but I’ve also asked some of the AFA community what they’ve heard about social media. Myth 1 “My customers aren’t on social media.” Jenny Pearse Busted: Social Networking is
