9
Jul
2020

Advisers as Influencers

Influenced or influencer, which one are you? Advisers are well placed as influencers in the community. Does your digital marketing strategy make the most of your presence? In an era of big data and a constant stream of information, we are being influenced in how we feel, how we think and what we do. Jenny

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5
Aug
2019

​Can your marketing survive without a strategy?

​Can your marketing survive without a strategy? The quick answer is NO! Whilst you may have an initial impact, over time your marketing will become lost. As with financial advice, marketing (especially digital marketing) conducted without an underlying strategy means you are expelling energy and commitment with no real gain. Without understanding why, what and

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14
Feb
2019

I’m in love with…

I’m in love with… what I do! Well communication; marketing really. I’m in love with the power of marketing and how it elevates your voice; for you and your business a voice! I’ve been working in and around marketing in different arenas for over 25 years and seen more fads, trends and “new-ways” of doing

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29
Jan
2019

Ask yourself not WHY but HOW you can be social!

A version of this article was first published in the AFA Financial Adviser Magazine. I’ve published many articles highlighting all the important and imperative reasons why you should consider investing in a digital marketing strategy for your financial advice business. There is no perfect way or formula to get started, particularly when using social media

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27
Nov
2018

7 ways to get your marketing mojo into gear in 2019

Without a doubt 2018 has been a year of distractions. For those that work within financial services, it’s not been a jolly year. No matter how well prepared your business is for change it’s been challenging. We’ve seen never-ending headlines on the Royal Commission. As well as the changing landscape on legislation, regulation and compliance.

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