9
Jul
2020

Advisers as Influencers

Influenced or influencer, which one are you? Advisers are well placed as influencers in the community. Does your digital marketing strategy make the most of your presence? In an era of big data and a constant stream of information, we are being influenced in how we feel, how we think and what we do. Jenny

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5
Aug
2019

​Can your marketing survive without a strategy?

​Can your marketing survive without a strategy? The quick answer is NO! Whilst you may have an initial impact, over time your marketing will become lost. As with financial advice, marketing (especially digital marketing) conducted without an underlying strategy means you are expelling energy and commitment with no real gain. Without understanding why, what and

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