Are you in charge of the marketing strategy in your financial advice business? You’ll need a roadmap. But first, you need to pause, reflect and reset.
According to LinkedIn, there are 10,000,000+ registered users in Australia, with around 5,500,000 active monthly users.1 These are big numbers and indicate the growing role LinkedIn plays in our professional life. Let me explain how to get the basics right. During the current crisis, internet traffic has surged all around the world so it’s important
You’re a financial adviser, no-one told you that as part of your business and marketing plan you would need to be creating content that builds relationships and helps you to grow your community. Given the intensity of the industry right now, I’ve provided a process to help you. One of the most challenging components in
Ready to join the video trend but not sure where to begin? Prepare yourself for a new journey into creating video for your clients. We’ve outlined five simple steps on how to produce video as part of your content strategy; it’s time to begin. 1. What’s the purpose of the video? To get things underway,
Influenced or influencer, which one are you? Advisers are well placed as influencers in the community. Does your digital marketing strategy make the most of your presence? In an era of big data and a constant stream of information, we are being influenced in how we feel, how we think and what we do. Jenny
The media is in a frenzy at the moment. You and your client’s are feeling a range of emotions. We are witnessing great moments from selflessness and empowerment to the absolute ridiculous and shame on how humans can behave. The challenge in these moments is, do you turn away from the white noise and put
5 Ways Financial Planning Clients Find You By Donna Klajman. It’s important to know how to make sure that clients who are looking for Financial Planning services that you offer know about you and can find you. You’re in business so it’s important to know how Financial Planning clients find you because that will influence
Why images matter in your content By Kirsty and Jenny Pearse. Imagery in our marketing has become more invaluable than ever; today we are constantly stimulated with visual information. If attention is the currency of marketing, then images play a bigger role then ever in conveying the simplest to the most complex messages in marketing
By Jenny Pearse. Creating content for your digital marketing can feel very much like you are a hamster on the hamster wheel; forever creating new content. With the ever-changing marketing trends of social media, it can seem overwhelming to know how to create content that keeps you connected to your audience. But here is the
Can your marketing survive without a strategy? The quick answer is NO! Whilst you may have an initial impact, over time your marketing will become lost. As with financial advice, marketing (especially digital marketing) conducted without an underlying strategy means you are expelling energy and commitment with no real gain. Without understanding why, what and
