Can your marketing survive without a strategy? The quick answer is NO! Whilst you may have an initial impact, over time your marketing will become lost. As with financial advice, marketing (especially digital marketing) conducted without an underlying strategy means you are expelling energy and commitment with no real gain. Without understanding why, what and…
I’m in love with… what I do! Well communication; marketing really. I’m in love with the power of marketing and how it elevates your voice; for you and your business a voice! I’ve been working in and around marketing in different arenas for over 25 years and seen more fads, trends and “new-ways” of doing…
A version of this article was first published in the AFA Financial Adviser Magazine. I’ve published many articles highlighting all the important and imperative reasons why you should consider investing in a digital marketing strategy for your financial advice business. There is no perfect way or formula to get started, particularly when using social media…
Without a doubt 2018 has been a year of distractions. For those that work within financial services, it’s not been a jolly year. No matter how well prepared your business is for change it’s been challenging. We’ve seen never-ending headlines on the Royal Commission. As well as the changing landscape on legislation, regulation and compliance….
I love anything that has a visual element to it when posting content on social media but have you noticed in recent times that there has been a trend towards posting image based content for the sake of posting content. Now whilst there is no argument that images are an incredible way to draw your…
Reputation is something that as professionals we all work hard to build and then spend most of our adult working life maintaining. It goes to the heart of who we are and how we wish to be perceived by our peers and the people we serve as our clients. Yet, it constantly surprises me how…
Networking is one of the most popular vehicles to build connection and promote engagement and in Australia there is an overwhelming number of events where this opportunity is provided to you. However as frequently happens we often get caught up in the event and don’t treat the opportunity to network with the respect it deserves….
As business owners it can feel like we are stuck in a cycle of being told who we are or should be. It’s simple right? Just be yourself! We have to ask ourselves as we scroll through news feeds, is my perception your reality? As the next wave of trends and concepts rolls around with heady anticipation, we are constantly…
It’s time to bust some myths around why social media has a place in your marketing strategy. Here’s are some of the crazy myths that I’ve come across, I’ve asked some of the AFA community what they’ve heard about social media. Myth 1 “My customers aren’t on social media.” Jenny Pearse Busted: Social Networking is…